Privacy Policy

This privacy policy explains what this site collects when you visit, how that information gets used, and the choices you can make about it. We compare boat cruises, kayak tours and rentals on the Milwaukee River and the Lake Michigan lakefront, and we wrote this page in plain language so you can read it without a legal dictionary.

Information We Collect

We collect the basics: the pages you open, the listings you compare, such as kayak rentals versus a skyline paddle tour, and general technical details like browser type and approximate region. If you write to us about a donut boat cruise or a kayak rental, we keep whatever you send, such as your email address, and use it only to reply. No payment card numbers are ever requested or stored here.

No card numbers are typed into this site. Milwaukee River Boat Tours exists to compare water experiences, things like the Donut Boat Cruise or a tandem kayak rental on the Milwaukee River, and nothing more. The moment you pick a listing and click through, checkout moves to the live booking page operated by the provider, whether that is Boat MKE, Brew City Kayak LLC, or another company. From that click onward, their payment systems and their privacy terms handle everything.

How Booking Links Work

When you pick a tour and continue to the live booking page, the transaction happens on the operator or booking partner side, not here. Local operators such as Brew City Kayak, Forward Outdoor and Boat MKE, along with their booking partners, take your payment directly. We never see your card information, and questions about charges, refunds or cancellations go to the operator you booked with.

Cookies On This Site

This site uses cookies in a limited way. Anonymous analytics show which comparisons matter to readers, for instance whether people spend more time on kayak rentals along the downtown docks or on lakefront cruise options, and that shapes what gets written next. Nothing identifies you personally. Your browser can refuse or remove cookies at any moment, and the pages still load; only small conveniences, like a remembered filter, stop working.

• Essential cookies keep the site running, for example remembering a notice you dismissed or that you were browsing kayak rentals instead of cruises.
• Analytics cookies show which pages get read, such as the kayak tour or lakefront cruise listings, without recording names or other identifying details.
• Preference cookies remember choices between visits, so a filtered view of boat cruises can reload the way you left it.
• Where advertising cookies appear, they tailor the travel ads you see. Industry opt-out tools and your browser controls both let you switch them off.

Third-Party Services

Several outside companies help this site function. An analytics provider counts traffic, a host serves the pages, and when a reader follows a link to book a sunset paddle or a Harbor District cruise, the live booking page takes over with its own data practices. The operator behind that trip, and the company processing the reservation, answer for the information gathered after you arrive there. Their policies control that exchange, not this one.

Running a comparison site takes a short list of standard vendors: a hosting company, an analytics service, and little else. Each works for us, processes only what is needed to keep pages loading and getting better, and gets no access to reservation records, since none are ever created here. A kayak tour of the skyline or an afternoon paddling at Discovery World gets booked elsewhere entirely. Should the vendor list change, or a new legal requirement arrive, this page gets rewritten, and the version you are reading at the time is the one that applies.

Your Privacy Choices

Readers hold real control here. Write in and you can learn what, if anything, this site holds about you, get a copy of it, or ask for its deletion. Analytics cookies can be declined, emails carry a one-click unsubscribe, and your browser's own settings let you wipe stored data whenever it suits you. Where regional privacy law grants stronger rights, those apply in full. Questions about any of this, or about how a specific cruise listing handles data, are welcome and answered as quickly as possible.